Mystery Shopping

Mystery Shopping is an effective and proven service, used in any industry, to discreetly collect sensitive information pertaining to Customer Service. It helps companies succeed in today’s competitive marketplace by monitoring customers’ perceptions of service quality. Mystery Shopping also identifies the causes of poor customer service.

Data Quest provides specialty Mystery Shopping services to companies in a wide range of industries:

Bars & NightclubsConcessionsHotelsParkingRestaurantsRetail

This intelligence enables companies to implement necessary actions to correct failures before customers become dissatisfied and business is lost. Customers need to feel welcomed, wanted and appreciated for their patronage. Understanding and meeting their expectations is critical for building customer loyalty and ensuring repeat business.

While helping your company to maintain high quality standards, the performance assessment revealed through Mystery Shopping audits also provides a tool to reward excellent performance, which boosts employee morale. Companies find this service invaluable for employee training, employee evaluations, employee reward programs and promotional campaigns.

Benefits of Mystery Shopping

• Obtain independent, unbiased customer feedback.
• Identify service weaknesses.
• Identify associates deserving of rewards or recognition.
• Test compliance to corporate brand standards.
• Maintain your company’s positive brand image and build brand loyalty.
• Ensure associates are performing upselling strategies.
• Increase the likelihood that your customers will return and recommend your establishment to others.

Experienced. Since 1981.

Data Quest’s network of carefully screened Mystery Shoppers reside throughout the United States and is comprised of individuals with diverse demographic backgrounds.

Data Quest is a licensed, insured and bonded agency. It is also an active member of MSPA-NA (formerly Mystery Shopper Providers Association), the trade association representing the customer experience industry throughout North America.

Comprehensive & Accurate Reporting

• Quick report turnaround.
• Online reporting with 24/7 secure web-based dashboard access.
• Performance standards checklist with quantitative results by department.
• Customized questionnaires to meet specific policies & brand standards.
• Narrative responses to support positive and negative findings.

Results Analysis

Data Quest’s quantitative results provide the opportunity for further analysis via graphs, charts and survey trending. Data collected can be compared, contrasted and ranked over specific time periods of your choosing. This allows clients to track data at all levels within the organization for performance feedback and coaching.


• Competitive, cost-effective, flat audit fees.
• No travel and/or mileage charges.
• No monthly minimums or long term commitments.
• Cancel with 30 days’ advance written notice.
• Program & volume fee discounts available.

Data Quest’s Advantages

• Nationwide Coverage
• Online Reporting
• Dedicated Account Executives
• Competitive Rates
• No Contractual Obligations
• Mystery Shopping Providers Association Member

Data Quest guarantees personalized service and will tailor a Mystery Shopping program to meet a company’s exact needs.

For more information, contact (617) 437-0030 x115, or download Data Quest’s Mystery Shopping Info Sheet.